Moscow, October 7, 2010
The Russian Orthodox Church will open its own site at popular YouTube video hosting service.
The project presentation will be held October 11 in the conference hall of the Christ the Savior Cathedral during the international festival of Orthodox media "Faith and Word", the Synodal Information Department reported to Interfax-Religion Thursday.
Earlier, Vladimir Legoyda, head of this department, acknowledged in an interview the need to develop the Church public relations and "create proper awareness of the Church's activity."
He emphasized that the Church currently "is exposed to continuous information pressure, i.e. "counter-public relation" practices initiated by unscrupulous people who never play fair and are not above using dirty tricks."
Legoyda believes that this challenge should be met by "a competent and efficient work performed by specialists, otherwise the Church may be drowned in the flood of lies and deceit."
"If "public relations" means creating and promoting an image, I believe that this term is not quite appropriate in relation to the Church," Legoyda states.
He emphasized that the Church is "a bearer of Truth and the Truth - Christ - does not need any image."